Reservations

Join us today

Book your table at By & By, a café, cocktail bar, and restaurant in Hell's Kitchen. From coffee and brunch to cocktails, small plates, and late-night kitchen favorites, reserving ensures the perfect spot for date night, pre-theatre, or meeting friends.

Book your By & By reservation on Resy

About us

By & By is a stylish cocktail bar and restaurant located in the heart of Hell’s Kitchen, NYC. Known for creative cocktails, seasonal small plates, and one of the best happy hours in Midtown West, we’re the perfect spot for after-work drinks, weekend gatherings, or late-night bites. Guests love our welcoming atmosphere, craft mixology, and rotating specials that highlight the flavors of New York City. Whether you’re searching for “cocktail bars in Hell’s Kitchen,” “NYC happy hour,” or “best bars near Times Square,” By & By is your go-to destination. Reserve your table today and discover why locals and visitors alike call us a hidden gem in Manhattan. 

previous slidenext slide
  • slideshow photo number 1

    Café in Hell's Kitchen - Coffee, Brunch & Light Bites

    By & By Café is now open daily 7AM-3PM. Enjoy fresh coffee, brunch favorites, and light bites in our sit-in, computer-friendly café in Hell's Kitchen — the perfect spot for mornings, casual meetups, or working with coffee in Midtown West

  • slideshow photo number 2

    Cocktail Bar & Wine Bar in Hell's Kitchen - Crafted for Moments

    From pre-theatre cocktails to late-night drinks, By & By is the Hell's Kitchen bar for date nights, happy hours, and gatherings with friends. Sip creative cocktails, explore our wine bar, and enjoy small plates that make every moment memorable.

  • slideshow photo number 3

    Small Plates & Sharing Plates - Hell's Kitchen Restaurant

    By & By is a restaurant in Hell's Kitchen serving globally inspired small plates and sharing plates. Perfect for pre-theatre dinners, post-theatre bites, brunch with friends, or late-night dining paired with cocktails and wine.

CATERING

Let us cater your next event

By & By would be honored to provide our services for your next event. Each event is bespoke to your tastes and needs, to provide the best experience possible for you and your guests.

catering

Our Menu

Quality, fresh ingredients

We take pride in the produce we source and the dishes we serve

Our Menu

Newsletter

Location

644 10th Avenue
New York, NY
10036

Hours

Cafe:
Weekdays: 7am - 3pm
Weekends: 8am-3pm

Dinner:
Tuesday - Saturday: 4pm - 2am